This is basically a set of rules that have to be followed by a software program when a print file is created. The color profile provides the correct recipe for the CMYK or CMYW color mix, which ensure the output from the printer matches the image on the screen as closely as possible.
With Transfer media the output has to be as close to the original as possible once it is transferred onto the product, not when it comes out of the printer as there can be a slight shifting of color during the heat-press process. This requires special color profiles to take that shift into account when using transfer paper. One of the important roles of the SpaceControl Raster Image Processor (RIP) software is to provide these color profiles for each transfer application TheMagicTouch can offer.