About us

Where it all started

We are TheMagicTouch®

In 1989, with the arrival of the first Canon CLC color laser copier, Juergen Hagedorn invented the first patented image textile transfer for electrostatic dry toner copiers. Thus began TheMagicTouch. His invention was the start of today’s personalization, and with it, he managed to create a successful business built on personalized or short run full-color printing onto virtually any substrate. TheMagicTouch was launched worldwide through a network of resellers, in-house training, passionate guidance, and transfer of technical knowledge, making sure everyone is able to assist customers in their own languages and cultures.

A visitor on our first tradeshow

“A photo on a T-shirt? Nobody wants that .. This is just a stupid idea!”

Our history


The start of TheMagicTouch®

The company started with our former CEO Juergen Hagedorn. A smart talented, creative inventor who started the company from the bottom, to a recognised global, and familiar company.


The first patented transfer paper

TTC 300 the world’s first patented image transfer for electrostatic dry toner copiers/printers. This was one of the first milestones we achieved by protecting our great invention.


TTC 300 was a major succes!

The personalisation market picked it up rapidly and with the start of TTC 300 for the color/copier CL1 the idea of a photo on a T-shirt got international attention and recognition.

1994 (’96/’97/’99)

The Quickprint Industry Awards

We got the Canon Colour Copy Awards for creating extra possibilities with transferpapers by just using a colour copy machine. This is were we were promoted to pioneers in the industry.


TheMagicTouch® OBM 5.6

The demand for dark garments was next. A year later TheMagicTouch invented a white, thin coated transferpaper for dark garment where customers could print full colour + white images onto dark garments – in just one step.


TheMagicTouch® DCT 4.5

Niche markets in specific countries asked for more options then only textile transfers. We started with a waterslide decal to decorate candles and so much more. 


TheMagicTouch® CPM 6.4

At this time our portfolio started to become the first and widest variaty of options. With TheMagicTouch® CPM 6.4, personalising on hard surfaces was tackled and opened great, new oppertunities.


Industry-first white dry toner printer

OKI Europe and TheMagicTouch winning two trophies for the ground-breaking C711WT from OKI Europe, the first colour LED printer with white toner added to the established CMY colour process.


MagiCut® Heat Transfer Vinyl 

We started making superfast, high quality HTV because we saw things could be really improved with speed in mind. From experts in transferpapers we developed into a more wholesaler role


Best Image Transfer Product

On the Eurotrophex show in Amsterdam we introduced TheMagicTouch® RST 9.1 which has made it possible to personalise wood and cork products.


DyeSub Magic® sublimation papers

To grow our role as a wholesaler we started selling sublimation papers under a new brand: DyeSub Magic®. The result is a premium full colour, photographic quality image.


DTF Magic®

With the growing Direct to Film (DTF) market we started with a hotpeel DTF film with safe and secure material to provide our customers with the highest quality.


Coming soon ..

At the end of the year, you’ll see what we did this year. On a daily basis we are inventing, producing and guiding our customers to faster, more secure products to personalise products fast.


What does TheMagicTouch do

We produce and manufacture a wide range of products for our customers and therefore offer the possibility to personalize (blank) products and textiles on almost any fabric or surface, in one piece and in full colour.

We offer varied materials with the highest quality in mind. Safe and secure operation and with a innovative touch.

Our expertise

What is TheMagicTouch good at

For over 30 years we have been producing quality you can rely on. We’re here to turn your ideas into products that make a lasting, meaningful impression.

We see opportunities for sustainable growth and success. When we develop products, our goal is to create on-demand products for people with infinite ideas.

All you need is passion and we’ll give you the tools to make it work: Our team is passionate and our specialists are ready to guide you. Everything we do is from a creative heart.

Why us

Our brands


Look at the widest portfolio of transferpapers in the world.

All products


From everyday's HTV to the most crazy and shiny variant out there.

All products

DyeSub Magic®

High quality sublimation papers with a budget in mind.

All products

DTF Magic®

These DTF films are the most consistent and most reliable.

All products