Where it all started
We are TheMagicTouch®
In 1989, with the arrival of the first Canon CLC color laser copier, Juergen Hagedorn invented the first patented image textile transfer for electrostatic dry toner copiers. Thus began TheMagicTouch. His invention was the start of today’s personalization, and with it, he managed to create a successful business built on personalized or short run full-color printing onto virtually any substrate. TheMagicTouch was launched worldwide through a network of resellers, in-house training, passionate guidance, and transfer of technical knowledge, making sure everyone is able to assist customers in their own languages and cultures.

A visitor on our first tradeshow
“A photo on a T-shirt? Nobody wants that .. This is just a stupid idea!”
Our history
1989
The start of TheMagicTouch®
The company started with our former CEO Juergen Hagedorn. A smart talented, creative inventor who started the company from the bottom, to a recognised global, and familiar company.
1990
The first patented transfer paper
TTC 300 the world’s first patented image transfer for electrostatic dry toner copiers/printers. This was one of the first milestones we achieved by protecting our great invention.
1991
TTC 300 was a major succes!
The personalisation market picked it up rapidly and with the start of TTC 300 for the color/copier CL1 the idea of a photo on a T-shirt got international attention and recognition.
1994 (’96/’97/’99)
The Quickprint Industry Awards
We got the Canon Colour Copy Awards for creating extra possibilities with transferpapers by just using a colour copy machine. This is were we were promoted to pioneers in the industry.
1994
TheMagicTouch® OBM 5.6
The demand for dark garments was next. A year later TheMagicTouch invented a white, thin coated transferpaper for dark garment where customers could print full colour + white images onto dark garments – in just one step.
2000
TheMagicTouch® DCT 4.5
Niche markets in specific countries asked for more options then only textile transfers. We started with a waterslide decal to decorate candles and so much more.
2007
TheMagicTouch® CPM 6.4
At this time our portfolio started to become the first and widest variaty of options. With TheMagicTouch® CPM 6.4, personalising on hard surfaces was tackled and opened great, new oppertunities.
2013
Industry-first white dry toner printer
OKI Europe and TheMagicTouch winning two trophies for the ground-breaking C711WT from OKI Europe, the first colour LED printer with white toner added to the established CMY colour process.
2013
MagiCut® Heat Transfer Vinyl
We started making superfast, high quality HTV because we saw things could be really improved with speed in mind. From experts in transferpapers we developed into a more wholesaler role
2016
Best Image Transfer Product
On the Eurotrophex show in Amsterdam we introduced TheMagicTouch® RST 9.1 which has made it possible to personalise wood and cork products.
2019
DyeSub Magic® sublimation papers
To grow our role as a wholesaler we started selling sublimation papers under a new brand: DyeSub Magic®. The result is a premium full colour, photographic quality image.
2022
DTF Magic®
With the growing Direct to Film (DTF) market we started with a hotpeel DTF film with safe and secure material to provide our customers with the highest quality.
2023
Coming soon ..
At the end of the year, you’ll see what we did this year. On a daily basis we are inventing, producing and guiding our customers to faster, more secure products to personalise products fast.
Mission
What does TheMagicTouch do
We produce and manufacture a wide range of products for our customers and therefore offer the possibility to personalize (blank) products and textiles on almost any fabric or surface, in one piece and in full colour.
We offer varied materials with the highest quality in mind. Safe and secure operation and with a innovative touch.
Our expertise
What is TheMagicTouch good at
For over 30 years we have been producing quality you can rely on. We’re here to turn your ideas into products that make a lasting, meaningful impression.
We see opportunities for sustainable growth and success. When we develop products, our goal is to create on-demand products for people with infinite ideas.
Why us
The Original
Registered the first patented image transfer for electrostatic dry toner copiers/printers.
Award winning products
With several awards like the quickprint industry awards & best image transfer product – the industry has spoken.
Worldwide
We can serve you or your customers everywhere in the world through our Master Distributors, resellers or main warehouse in Germany.
Expertise
Because we produce and manufacture, we know exactly what we sell. Hereby we can give you the best advice.
Inspiration
We have a library of inspirational articles where we give you the tools and advice to run a successful business.
Guidance
Before, during and after we are here for you. We are in this together.